How do I dye my hair Pure Purple?

How do I dye my hair Pure Purple?

The brightest shade of purple we offer, it's easy to see why it's so popular! Our semi-permanent colour lasts up to 5 washes and creates an instant intense colour on pre-lightened or blonde hair. 

See the pack for full instructions, but have a look at the guide below:

Start with unwashed hair. Always do a skin and strand test. Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear. Wearing gloves provided, in a non-metallic bowl, mix activator cream with the powder to form a creamy paste. Apply to each section evenly, swiftly, using brush provided. Comb through, cover with cling-film and allow time to develop (Max. time 60 minutes). Rinse thoroughly, and towel dry. Apply the ash toner as a conditioner and allow to develop. Rinse, dry and style.

Need more help?  Contact Us

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